AdAge Reports The Fat Tire Craze In Minnesota
Comparing Fat Tire to the iPhone, Jeremy Mullman of AdvertisingAge.com takes an interesting look at the marketing of craft beers as they expand into new markets. The article focuses its attention on the experience of Surdyk’s as customers lined up to be the first to buy a Fat Tire in Minnesota.
Surdyk’s sold more than 600 $40 cases of Fat Tire in the first hour, roughly equivalent to 0.14% of the fast-growing craft brand’s entire 2006 national shipment volume.
This History Of Brewing In Minnesota
The good folks over at MNBeer.com report the release of Doug Hoverson’s new book, Land of Amber Waters: The History of Brewing In Minnesota.
Starting with its first brewery in 1849, Doug Hoverson tells the story of the state’s beer industry from the small-town breweries that gave way to larger companies with regional and national prominence (including Hamm’s, Grain Belt, and Schell’s) to the vibrant beer culture of today, led by a new wave of breweries such as Summit, Lake Superior Brewing Co., and Surly, as well as brewpubs like Town Hall Brewery, Fitger’s, and Granite City Brewpub, sustained by microbreweries, home brewers, and beer aficionados.
Be sure to check out MNBeer.com’s post about the book.
Chile’s Fastest Growing Premium Beer Coming To The US
Importer and distributor Aladdin Beverage has been selected as the exclusive importer of Chile’s Kross Beer.
The exclusive and selected beer portfolio currently includes: a Golden Ale and a Stout with other beers to be added to the portfolio. Kross will be available in 330cc amber glass bottles packaged in four-pack carriers.
Beer’s Financial Impact On Minnesota
I recently discovered a nifty little site sponsored by the Beer Institute and National Beer Wholesalers Association that proposes to reveal the economic impact the beer industry has on all 50 states. The Minnesota page reports that total economic contribution that beer makes to the state is $3,486,039,433.
America’s Favorite Alcoholic Drink Is Beer
A story published by AssociatedContent reveals that 64% of alcohol consumers prefer beer over wine and hard alcohol.
From the story:
With the popularity of beer remaining higher than the other beverages, more websites are being developed. Anheuser-Busch is in the process of developing a website called “The Beer Connoisseur”.
Minnesota Man Trades Bicycle For More Beer
I’m not going to make any attempt to summarize this story. Just read it for yourself.
“I asked him where his bike was and he said he no longer had it. He told me he sold it for beer.”
Anheuser-Busch To Raise Beer Prices In 2007 & 2008
Budweiser brewer Anheuser-Busch reported today that their second quarter earnings were up 6.1%, just under their projected 7-10% growth goal.
That alone doesn’t mean much to us. But this excerpt does:
Anheuser said it plans to implement price increases on the majority of its U.S. beer volume in early 2008, with a few selective price increases in the fourth quarter 2007.
Pioneer Press: Wisconsin Lawmakers Love Beer
There’s not really any new news to report, but this recent Pioneer Press article still provides an entertaining look at Wisconsin lawmakers’ fondness for beer.
From the article:
Politicians generally treat beer-related issues with kid gloves, knowing its rich history in the state, said Jerry Apps, who has written a history of Wisconsin breweries. It also has one of the state’s most powerful lobbies.
“It’s beer, cheese, brats and the Packers. Let’s face it, it’s been our history for some time,” he said.
Broadway Pizza (Apple Valley) Beer Coupon
If you find yourself south of the river, check out Broadway Pizza in Apple Valley and bring along this coupon. You’ll get a pitcher of tap beer for $4.99.
Anoka’s Better Values Liquor Store Specials
The Anoka city-owned Better Values Liquor Stores are featuring a few good deals this month on domestic beer.
- Miller Lite, GD, and GDL - $7.99/12pk
- Michelob - $13.44/18pk
- Coors Light Cooler Box - $14.99/16pk
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