Grain Belt Commercial Winners Announced
As we previewed only two posts ago, Grain Belt announced the winners of their annual “Make Your Own Grain Belt Commercial” contest on Wednesday night. First prize ($1000 and a year’s supply of beer) went to DreamWorld Studios for their entry “Happy Grain Belt Day.”
You can watch the winning commercial and a few other entires at KARE11.com. Sadly, C.J.’s favorite - “Golden Shower” - didn’t make their play list.
Fat Tire Madness Sweeps Across Iowa
We all know too well the Fat Tire frenzy Minnesotans experienced this summer. On Monday, Iowans got their turn. A group of 25 decided to celebrate New Belgium Brewing’s debut in the state with an Elvis impersonator-led biking parade through the streets of Iowa City at 6:30am on Monday morning. The make-believe Elvis was riding a Fat Tire cruiser, constructed by a local bike shop.
New Grain Belt Ad Could Be “Golden Shower”
Grain Belt plans to announce the winners of their 2007 “Make Your Own Grain Belt Beer Commercial” contest Wednesday night at the Ritz Theater in northeast Minneapolis, and according to Star Tribune columnist C.J., one of the more interesting contenders is titled “Golden Shower.”
It’s very silly. The main character is sporting a 5 o’clock shadow, tattoos, an atrocious wig and a “sexy” ill-fitting outfit that cannot contain a sizable, drooping gut. A group of jealous women onlookers cannot understand why this woman, has the undivided, dance floor attention of some guys in this bar. So the women follow their competition into the restroom, where the secret is revealed: being drenched in Grain Belt.
A more complete story on the Grain Belt contest can be found at KARE11.com:
New Ulm-based Schell Brewing Company hasn’t survived and thrived for 147 years by being flashy, or throwing money around. You won’t find them using bikinied beach babes or big-bucks sports tie-ins to sell beer.
Schell uses the same philosophy with its Grain Belt label, which it purchased five years ago. Research shows that Grain Belt drinkers are a different breed, drawn to the brand’s retro appeal and counter-culture image.
“You have a little term we use, ‘independent influentials’, shared Schell CEO Ted Marti. “These are people who don’t follow the main trends, they tend to set their own trends. I think small and quirky are sort of their trademarks.”
First prize in the annual competition is $1,000 and a year’s supply of Grain Belt.
Check out the 2006 winners. Go to the official contest site for more information about Wednesday night’s ceremonies.
Wisconsin: Home Of Dirty Beer Lines
A story in the Chicago Tribune exposes Wisconsin’s dirty little secret: Bar owners in the state don’t clean their beer lines as often as they should.
Industry standards call for the lines to be cleaned at least once every two weeks. While they won’t make you sick, dirty beer lines can spoil beer. If you notice a buttery aftertaste, you’re likely drinking spoiled beer.
The Milwaukee Journal Sentinel tested six beers from five bars and found four were dirty by brewers’ standards. The owners of two bars said they have the lines cleaned every two weeks, although receipts showed only monthly cleaning at one. The general manager of another said he had the lines cleaned monthly.
Search On For 2008 ‘Beerdrinker Of The Year’
Colorado’s Wynkoop Brewing Company has opened competition for the 2008 “Beerdrinker Of The Year” title. Each year, Wynkoop looks for the most passionate and knowledgeable beer lover in the country, and they shower that person with fame and rewards.
The 2008 Beerdrinker of the Year wins free beer for life at Wynkoop Brewing Company and $250 of beer at their local brewpub or beer bar. They also win apparel proclaiming them The 2008 Beerdrinker of the Year, and they have their name engraved on the Beerdrinker of the Year trophy at Wynkoop.
Think you have what it takes to earn this title? Polish off your beer resume and check out the official rules to enter.
Thanks to RealBeer.com for the information on this event.
Big Discount Liquor - Extended Labor Day Sale
Check out these specials at Big Discount Liquor locations in South St. Paul, Eagan, and Burnsville.
| Big Discount Liquor | ||
| Beer | Qty | Price |
| Miller Lite/MGD/MGD Light | 24 Pack Cans | $13.99 |
| Miller High Life | 24 Pack Cans | $11.99 |
| Icehouse | 24 Pack Cans | $11.99 |
| Coors/Coors Light | 24 Pack Cans | $13.99 |
| Leinenkugel Crafts | 12 Pack Bottles | $10.99 |
| Blue Moon White Ale | 12 Pack Bottles | $10.99 |
Did You Save Room For A Beer Dessert?
This story from the New York Daily News reports that dessert beers are popping up all over the city on restaurant menus. The trend is attributed to beer’s flavor being a better pairing with sweets than most wine. Before you pour Miller Lite over your next scoop of ice cream, keep in mind that the beers best suited for dessert are spiced, malt-heavy beers and fruit beers.
Rich Lindy, who lives on the upper West Side and works in real estate, liked the [beer] float for another reason: “It sort of keeps the buzz going,” he admits.
Lakeville Liquors September Specials
Find these specials at Lakeville Liquor stores.
| Lakeville Liquors | ||
| Beer | Qty | Price |
| Coors and Coors Light | 24 Pack Cans | $15.69 |
| Leinenkugel Craft Beers | 12 Pack Bottles | $11.29 |
| Paulaner Oktoberfest & Hefeweizen | 12 Pack Bottles | $11.99 |
Anoka’s Better Values Liquor Specials
Find these specials at a Better Values Liquor stores in Anoka through September 18.
| Better Values Liquor - Anoka | ||
| Beer | Qty | Price |
| Natural Ice & Light | 24 Pack Cans | $9.99 |
| Beck’s - All varieties | 12 Pack Bottles | $10.99 |
| Bass EPA | 12 Pack Bottles | $10.99 |
| Miller Lite, MGD, and MGD Light | 18 Pack Bottles | $11.99 |
Read more
Beer Institute Shells Out $310,000 For Lobbying
According to its own disclosure, the Beer Institute spent $310,000 on lobbying congress during the first six months of 2007. The group, which includes Anheuser-Busch, Coors Brewing, and Miller Brewing as members, spent the money lobbying bills to fight underage drinking and legislation affecting advertising and marketing.
Check out the full story at just-drinks.com.
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