AdAge Reports The Fat Tire Craze In Minnesota

Comparing Fat Tire to the iPhone, Jeremy Mullman of AdvertisingAge.com takes an interesting look at the marketing of craft beers as they expand into new markets.  The article focuses its attention on the experience of Surdyk’s as customers lined up to be the first to buy a Fat Tire in Minnesota.

Surdyk’s sold more than 600 $40 cases of Fat Tire in the first hour, roughly equivalent to 0.14% of the fast-growing craft brand’s entire 2006 national shipment volume.

July 31, 2007 | Filed Under Beer, Craft/Speciality, Minneapolis 

Comments

3 Responses to “AdAge Reports The Fat Tire Craze In Minnesota”

  1. TruthBrew on August 12th, 2007 6:36 am

    That assumes you believe the 600cs/hr statistic.

  2. tom on August 12th, 2007 10:36 am

    True. You suspect that it’s made up?

  3. Fat Tire Madness Sweeps Across Iowa » Twin Cities Beer Prices on September 11th, 2007 8:15 pm

    [...] all know too well the Fat Tire frenzy Minnesotans experienced this summer.  On Monday, Iowans got their turn.  A group of 25 decided to [...]

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