Anheuser-Busch To Brew & Distribute A Home Brew
We reported last week that Minnesota is a hotbed of homebrewing. A story out of St. Louis should give all of our local homebrewers dreams of hitting it big. Anheuser-Bush has agreed to brew and distribute Ray Hill’s American Pilsner, a craft beer created by Ray Hill in his garage. Hill, a St. Louis native, was so taken with the flavor of Fat Tire, that he decided to cash in his retirement fund and become a microbrewer. In doing so, he’s created a new microbrew targeted to a urban consumer.
“Our partnership allows Anheuser-Busch to participate in the growing craft beer segment and invest in a minority-owned business that has lots of potential,” Johnny Furr Jr., vice president of urban marketing and community affairs said in a written statement. “Ray Hill’s American Pilsner is a unique brand in the marketplace because it combines the niche urban market with the growing popularity of craft beers. To my knowledge, no other beer in the craft category is purposefully seeking exposure in the urban market.”
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