Anheuser-Busch To Up TV Ad Spending By $100 Million

Can’t get enough of those hilarious Budweiser frogs? Well, you’re in for more of them. Maybe a lot more of them.

From The Milwaukee Business Journal:

Anheuser-Busch Cos. Inc. plans to increase spending by at least $100 million on television advertisements next year for its four core brands while reducing its spending on its small brands, the Wall Street Journal reported Monday.

St. Louis-based Anheuser-Busch (NYSE: BUD), the top rival to Miller Brewing Co. of Milwaukee, will spend about $70 million more than it has this year on advertisements for its top-selling beers, Bud Light and Budweiser, according to the Journal’s online story. Its other two core brands, Michelob and Michelob Ultra, will receive about $30 million in ads focusing on the traditional way Busch brews the beer.

November 19, 2007 | Filed Under Beer, Domestic 

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