Are Heineken And Corona Too Popular?
That’s the question Miller’s Brew magazine is taking on this month. The article provides an interesting examination of the balancing act that the makers of Heineken and Corona have to manage as their brands, and imports in general, become mainstream rather than premium products.
Imports in 2007 represented more than 14 percent of supermarket beer sales, according to beer sales statistics from Nielsen. Mainstream full-cal domestics, meanwhile, accounted for just over 11 percent.
That stat highlights how imports are an increasingly important part of the U.S. beer business. And that trend is only going to continue.
March 1, 2008 | Filed Under Beer
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