Bud.tv To Live On

In a surprising move, Anheuser-Busch announced that they will continue to fund Bud.tv, their struggling video site. According to a story from The Hollywood Reporter, the site has already cost the company $20-$30 million.

“Swear Jar,” a commercial filled with expletives that initially was created for the Super Bowl but then shelved for a year and a half, had more than 3 million views on YouTube after debuting on Bud.TV. Tony Ponturo, vp global media and sports/entertainment marketing, noted that “if we didn’t have Bud.TV, it would still be sitting in a drawer. No one would have ever seen it.” Another idea is to turn content into a TV advertising campaign, he said.

Before reading this post, had any of you ever been to Bud.tv? I hadn’t. Most of the content is produced by companies with high-profile connections, like Kevin Spacey’s Triggerstreet Prods., Matt Damon’s LivePlanet Prods. and Warner Bros. Television Group’s Studio 2.0. But that video doesn’t seem to be appealing to their target audience, as traffic to the site has fallen from 250,000 visitors a month at launch to 150,000 only one month later. The company is reportedly on the hunt for new Hollywood-produced content.


September 26, 2007 | Filed Under Beer, Domestic 

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One Response to “Bud.tv To Live On”

  1. Anheuser-Busch Ad Exec Comments On Bud.tv » Twin Cities Beer Prices on October 17th, 2007 4:08 pm

    [...] reported last month, Anheuser-Busch surprised many by announcing plans to continue to fund their video site, Bud.tv.  [...]

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