Changes At Heineken USA

Citing differences with corporate leadership, Heineken USA President Andy Thomas resigned this week, according to AdAge.com.

More from AdAge.com:

The news that Mr. Thomas, who spent 12 years at Heineken, is departing Oct. 5 comes shortly after the marketer acknowledged that Heineken Premium Light — which quickly grew to top-10 import status after a successful launch last year — would not reach its ambitious second-year sales goals, despite $70 million in planned marketing support, the largest-ever total for an import light beer.

But Mr. Thomas also oversaw the recent signing of a 10-year agreement to import Femsa Cerveza’s fast-growing Mexican beer portfolio, including Dos Equis and Tecate Light. And, despite falling short of its lofty sales goal, both Heineken Premium Light and Heineken lager continue to post strong sales gains.

September 22, 2007 | Filed Under Beer, Imports 

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