Miller To Blur The Line Between Water And Beer

Brandweek reports that Miller Brewing began testing this week of a newly reformulated Miller Genuine Draft Light.  The new beer has only 64 calories and is being tested-marketed in Madison, Wisconsin.

From the article:

The new brew is targeting Bud Light, Michelob Ultra and Coors Light consumers with what a Miller source is calling MGD 64’s darker color, fuller body and good finish.

If you find yourself being test-marketed in Madison, let us know what you think.

August 11, 2007 | Filed Under Beer, Domestic 

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One Response to “Miller To Blur The Line Between Water And Beer”

  1. MGM Liquor Sale » Twin Cities Beer Prices on August 12th, 2007 6:19 pm

    [...] Lite/MGD/MGD Light - 24 cans: [...]

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