Miller’s Blog & Brew Magazine: Craft Beer Madness

The current post on Miller Brewing’s “Brew Blog” is promoting an article published in Miller’s Brew Magazine about the growing craft beer segment of the beer market. If you can get by the incestuous nature of the post and magazine, the story they tell is an interesting one.

While still relatively small, craft’s playing an increasingly important part in the beer business. And a wide range of people in the business – from brewers to retailers to distributors – expect it to become more important.

Craft’s now roughly 4 percent of the business. Some predict it will hit 10 percent in the not-too-distant future.

The full article from the magazine provides a well-rounded look at the craft industry, as well is outlining the craft beer strategy of the big 3 beer makes in the US.

“Wheat” crafts — which include Coors Brewing company’s Blue Moon Belgian White Ale as well as Jacob Leinenkugel Brewing Company’s Sunset Wheat, Honey Weiss and Berry Weiss — grew 22.9 percent.

 

August 23, 2007 | Filed Under Craft/Speciality 

Comments

Leave a Reply